LeadSmarts researches every lead on the live web, scores them against your business with transparent, deterministic rules, and shows the evidence behind every point. No black-box scores. No guesswork.
No credit card. No sales call. Paste your first leads in minutes.
Three steps from "a pile of names" to "call these first, and here's why."
Fill in a short profile and point it at your website and sales docs. LeadSmarts builds a structured context pack — your products, ideal customer, exclusions, tone — and you review and correct it before anything is scored against it.
One lead or a CSV of up to 1,000 — names, emails, companies. Each lead is first checked against your CRM; if they're already a contact, research pauses and you decide whether to spend on them.
Live web research finds what's actually true — hiring, funding, stated pains, role changes — then deterministic rules turn that evidence into Hot/Warm/Cold, point by point, with a source link on every claim.
Every capability exists to answer one question honestly: is this lead worth your next hour?
Every lead is researched fresh on the open web at the moment you ask — company site, news, hiring, public signals — not looked up in a stale database.
AI extracts the evidence; versioned rules compute the score. Same evidence, same score, every time — and when the rules change, past results keep the version they were scored with.
A separate confidence score tells you how solid the evidence is. Thin evidence means "insufficient — review manually," never a confident-sounding guess.
Connect HubSpot, Salesforce, or Pipedrive — or any custom MCP server. Existing contacts pause for your call instead of silently burning quota.
One click drafts an email grounded in the confirmed evidence, in your tone, respecting the claims you've said never to make. Nothing sends automatically — copy it when you're ready.
A simple monthly lead allowance. Failed research doesn't count. Cached results don't count. Re-opening a result doesn't count.
Most lead-scoring tools hand you a number and ask for faith. When the number is wrong, you can't tell — until you've wasted the call.
LeadSmarts shows its work: which criteria earned points, which found nothing, which sources back each claim, and how confident the evidence is. When a score surprises you, you can see exactly why — and when it's wrong, you can see that too. That's the point.
buying_intent · relevant_hiring
evidence: "3 SDR openings posted"
source: careers.example.com
recency: 12 days → ×1.0
awarded: +15 / 15
confidence · source_quality
official + publication sources
awarded: 22.5 / 25
Priced by researched leads per month. Every plan includes transparent scoring, outreach drafts, and your business context. Paid plans add CRM integrations.
| Plan | Researched leads / month | Price |
|---|---|---|
| Free | 5 | $0 |
| Starter | 50 | $19/mo |
| Pro | 150 | $49/mo |
| Growth | 500 | $149/mo |
| Scale | 1,000 | $299/mo |
| Custom | More than 1,000 | Talk to us |
A lead only counts when its research completes successfully. Re-running a lead fresh counts again; opening past results never does.
The live public web — company sites, news, job postings, public professional profiles. Every claim in a score links to the source it came from. We never log into gated sites on your behalf.
No. It drafts outreach you can copy and send from your own tools. Nothing is ever sent automatically.
HubSpot, Salesforce, and Pipedrive out of the box — plus any system that speaks MCP via a custom connection. CRM checks are read-only: LeadSmarts looks up whether a lead already exists and never writes to your CRM.
No. Your documents, context, and research results are yours, isolated per account, and not used for model training.
Set up your business context and find out which of them deserve a call.
Start free