Know which leads are worth your time, with receipts

LeadSmarts researches every lead on the live web, shows your reps who to contact first, and backs every score with evidence you can check. It looks the lead up in your CRM before researching and writes the findings back when it's done.

AI does the research. Your reps own the relationship.

Qualify your first 5 leads free See pricing

No credit card. No automatic sending. Review every result before using it.

Jane Rivera

VP Marketing · Meridian Software (B2B SaaS, ~120 people)

Hot · 81

Industry fit: B2B SaaS confirmedsource ↗+20/20

Company size in target rangesource ↗+15/15

Hiring: 3 SDR roles, 12 days oldsource ↗+15/15

Stated pain: "outbound is guesswork"source ↗+30/30

Geography: no US presence found0/10

84Product fit

76Buying intent

88Confidence

How it works

Three steps from "a pile of names" to "call these first, and here's why."

Teach it your business, once

Point it at your website and sales docs. LeadSmarts drafts a profile of what you sell, who you sell to, and what to avoid claiming, and you review and correct it before anything is scored against it.

Add your leads

One lead, a CSV file, or a LinkedIn Sales Navigator search link. Each lead is checked against your CRM first; if they're already a contact, research pauses and you decide whether to spend on them.

Get verdicts with evidence

Live web research finds what's actually true (hiring, funding, stated pains, role changes) and turns it into Hot, Warm, or Cold, point by point, with a source link on every claim.

Built for people who have to trust the score

Every capability exists to answer one question honestly: is this lead worth your next hour?

Live web research

Every lead is researched fresh on the open web at the moment you ask (company site, news, hiring, public announcements), not looked up in a stale database.

Same evidence, same score

AI gathers the evidence; fixed rules compute the score. See exactly why every lead was prioritized, and past results never silently change when the rules do.

Honest about uncertainty

A separate confidence score tells you how solid the evidence is. Thin evidence means "insufficient: review manually," never a confident-sounding guess.

Works with your CRM

Connect HubSpot, Salesforce, Pipedrive, Attio, or Freshsales, or any custom MCP server. LeadSmarts checks your CRM before researching and writes the findings back as a note.

Outreach drafts, your voice

One click drafts an email or LinkedIn message grounded in the confirmed evidence, in your tone, respecting the claims you've said never to make. Nothing sends automatically; copy it when you're ready.

Credits without the anxiety

1 credit = 1 researched lead, always. Failed research doesn't count. Cached results don't count. Re-opening a result doesn't count.

Why "no black box" matters

Most lead-scoring tools hand you a number and ask for faith. When the number is wrong, you can't tell until you've wasted the call.

LeadSmarts shows its work: which criteria earned points, which found nothing, which sources back each claim, and how confident the evidence is. When a score surprises you, you can see exactly why. And when it's wrong, you can see that too. That's the point.

buying_intent relevant_hiring

Evidence"3 SDR openings posted"

Sourcecareers.example.com

Recency12 days → ×1.0

Awarded+15 / 15

confidence source_quality

Sourcesofficial + publication

Awarded22.5 / 25

It meets your team in the CRM they already use

LeadSmarts checks your CRM before researching a lead, then writes the findings back as a note, so your team keeps working from the CRM it already uses.

Before spending a credit, each lead is looked up in your CRM.
Existing contacts pause for your decision instead of silently burning quota.
When research completes, the result lands on the matched record as a note: the verdict, the reasoning, and a suggested next step.

HubSpot

Salesforce

Pipedrive

Attio

Freshsales

Any CRM via MCP

LeadSmarts qualification

Result: Warm (readiness 68/100)

Recommended next action: nurture

Reason: Relevant role at a company matching the target profile; no active buying intent found yet, but a new product line suggests the need may be forming.

Qualified: 2026-07-20 · Full result: app.leadsmarts.app/…

Pricing

Priced in credits: 1 credit researches 1 lead, always. Every plan includes transparent scoring, outreach drafts, and your business context. Paid plans add CRM integrations.

Plan	Credits / month	Price
Free	5	$0
Starter	50	$19/mo
Pro	150	$49/mo
Growth	500	$149/mo
Scale	1,000	$299/mo
Custom	More than 1,000	Talk to us

A credit is only spent when research completes successfully. Re-running a lead fresh spends another; opening past results never does. Plan credits reset monthly on your billing anniversary.

Need more in one month? One-time credit packs top up any plan, including Free: 25 for $12, 100 for $39, or 250 for $89. Pack credits are used after your plan credits and never expire.

Questions

How does LeadSmarts decide whether a lead is Hot, Warm or Cold?

AI researches the lead on the live web and extracts evidence: industry, company size, hiring, funding, stated pains. Fixed, versioned rules then turn that evidence into the score. The same evidence always produces the same score, and when the rules change, past results keep the version they were scored with.

Can I see why a lead received its score?

Yes. Every result shows the score point by point: which criteria earned points, which found nothing, the source behind each claim, and a separate confidence score for how solid the evidence is.

Does AI make the final decision?

No. LeadSmarts prepares the research, the priority, and a drafted message. Your reps review the evidence, edit the outreach, and decide who actually gets contacted.

Does LeadSmarts automatically contact leads?

Never. It drafts outreach you can copy and send from your own tools. Nothing is ever sent automatically.

What is written back to my CRM?

A qualification note on the matched record: the result, the reasoning, a recommended next step, the date, and a link to the full research. Your CRM data itself is never modified.

Which CRMs does it work with?

HubSpot, Salesforce, Pipedrive, Attio, and Freshsales out of the box, plus any system that speaks MCP via a custom connection. LeadSmarts checks whether a lead already exists before researching and can write the findings back as a note.

Can I import leads from LinkedIn Sales Navigator?

Yes. Run a people search in Sales Navigator, paste the search URL, and LeadSmarts imports the results (name, title, company, location, industry, profile link) with a preview before any research starts. Importing never uses your LinkedIn account: no credentials, cookies, or session. Importing spends no credits; you only spend credits on the leads you choose to research.

What happens when research can't find enough information?

The result says so: insufficient evidence, review manually. LeadSmarts never turns thin evidence into a confident-sounding guess.

Where does the research come from?

The live public web: company sites, news, job postings, public professional profiles. Every claim in a score links to the source it came from. We never log into gated sites on your behalf, and we never access LinkedIn with your account. That includes the Sales Navigator import: it works from the search link you paste, not your login.

Do credits roll over?

Plan credits don't roll over: they reset on your billing anniversary each month. One-time credit packs are different: pack credits never expire and are drawn after your plan credits. Either way, a credit is only spent on successfully completed research; failures, cached results, and re-opening past results are always free.

Is my data used to train AI models?

No. Your documents, context, and research results are yours, isolated per account, and not used for model training.

Know which leads are worth your time, with receipts

Where teams use it

Conference & event leads

Prospect list qualification

CRM lead revival

Sales Navigator triage

Agencies